When Governments do it, it's called propaganda. When business does it, it's called marketing!
Amazing, funny, shocking and even creative, here are amazing examples of business propaganda oops, I mean marketing!
WHEN McDonald's FAILED IN JAPAN
When McDonalds went to Japan they quickly realized marketing to children wouldn't work. So they aimed at teens and college students.
Females-
Males:
THE RESULT:
It is the second-largest McDonald’s market in the world after the U.S., with around 2,900–3,000 locations across all 47 prefectures. The chain employs over 160,000 people and serves more than 1.5 million customers per day. People from all over the world go to Japanese McDonald’s for items not available anywhere else:
Perhaps the most disturbing beauty product ever made. A beauty cream that is radioactive. Watch the ad and feel sorry for the model- and all the women that used the product.... at the time the government stated it was safe.
HEMP FOR VICTORY
War brings corporations, farmers and governments together. Here the result is a film encouraging farmers to grow hemp. From 1942.
Propaganda does not mean lying. It is a form of persuasion. Which also defines marketing.
DESTINATION EARTH is a beautiful cartoon paid for by the petroleum industry. If you like 1950's styles, you'll love this:
Sex sells, but this bluntly fetishistic ad for stockings must be seen to be believed. All I can say is, Down With Panty Hose! Bring back stockings! One beautiful ad, shown at movie theaters:
BEER
Before the History Channel produced such hard-hitting documentaries about the History of Cheese or the Story of French Fries, trade groups had to rely on themselves if they wanted to promote their industry.
Hence came the short As We Like It, an educational/propaganda/lobbying film that revolves around one of the world's greatest pastimes, Beer, produced by the United States Brewers Foundation.
THE INSIDE STORY OF MODERN GASOLINE
Standard Oil explains to youth the inside story of gasoline. A wonderful bit of animated propaganda from the past.
Advertising can be creative, brilliant, even a work of art.
Could America get away with a billboard like this? Germany’s Martor Solingen is trying to sell. This giant razor with sliced birds scattering in half underneath it might seem cruel but sure does guarantee some curious onlookers. (1)
In this clever billboard for a lingerie store "Bustop", the skirt lifts up when the wind blows. (1)
Auckland, New Zealand, this billboard was placed to promote a local channel's screening of "Kill Bill." The billboard features Uma Thurman swinging a sword, which is splattering blood onto the building, the street and even some parked cars. (1)
There can be no better way to depict how "natural" the Berger paints supposedly are. Ad agency JWT Mumbai designed this hoarding where a painter seems to be actually extending the blue color of the sky on to his canvas. (1)
This highly creative billboard was made for Bourbon whisky Maker's Mark, implying that their whisky is so good you need an 18-wheeler full to satisfy. (1)
Sometimes a creative genius appears in the advertising world. Stan Freberg was certainly one.
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(1) Via ODEE More wild billboards here
Behind the paywall: STARS IN JAPANESE COMMERCIALS!
In the 1990’s Japan hired many Hollywood stars to appear in their commercials. More often than not these were stars who would never appear in a Western commercial. You will laugh AND be amazed! While advertising groups aren’t allowed to disclose how much they pay their U.S. stars, actor Dennis Hopper quoted saying, “I couldn’t believe what they were paying me. If I could do one every year, I could retire.” And in 1996, Entertainment Weekly reported that U.S. stars could make anywhere between $500,000 and $2 million for a two-day shoot!
